STAG | Independent Reseller

Become a STAG® Independent Reseller

Are you a barber, store owner, or individual looking to earn additional income? We invite you to become a part of a fast-growing company that’s revolutionizing the men’s grooming industry. Whether you’re simply looking for a part-time opportunity to supplement your existing income, or you’re ready to launch your own full-time business, becoming a STAG Independent Reseller gives you the freedom, flexibility, and income potential you won’t find with any other company.

No pyramid schemes or multi-level marketing
No membership fees or expensive starter kits to buy
No confusing commission structures

Reseller Application

What We Offer

Products customers love from a reputable company
A 60% discount on products when ordering inventory
The ability to earn significant income online and in-person
24/7 reseller support if you need assistance

Frequently Asked Questions

Below are the questions we most commonly receive from potential reseller. If you have a question that’s not listed here, please contact us so that we can get it answered for you.

How does it work and how do I get started?

When you become a STAG reseller, you aren’t simply a brand ambassador who promotes STAG products for a small commission. We’re looking for individuals who want to play a real role in growing the STAG brand, and in return, get to enjoy the freedom of unlimited earning potential.

This is how you make money as a STAG Independent Reseller:

STAG resellers purchase products at wholesale price (60% off retail) and then market those products however they choose — online, in-person, or both. Being a STAG reseller is ideal for barbers, general merchandisers, or individuals looking to supplement their existing income.

Simply complete the short Independent Reseller application to get started!

If I’m selling products online, where do I sell them?

The opportunities to sell online are unlimited — from selling products on your own website, to listing products on other online stores such as Etsy, Shopify, etc., to using social media to reach the masses, the possibilities are truly endless.

If the idea of building a website makes you nervous, there are companies such as Wix that allow you to quickly build a website in a matter of minutes with their easy to use drag and drop features.

If I’m selling products in-person, where do I sell them?

The majority of our resellers are barbers, hair stylists, and general store owners. However, many individuals sell our products as well.

As with selling online, the locations where you can sell products in-person are vast. In addition to selling to family and friends as a revenue stream, there are all sorts of public venues where you can sell products — these include trade shows, gun shows, craft shows, fairs, state and local events, farmer’s markets, and other public venues.

There are a lot of great online resources out there for finding public venues in your area. One of the best is https://www.fairsandfestivals.net/

What are your best-selling scents?

This is a complicated question to answer, because so many factors go into which products sell the most, where, and when. However, STAG is known for having the best smelling product scents and this is one factor that sets us apart from the competition.

It’s best to introduce different products to your potential customers and see what sells best for you. Understand that the location where you’re selling, the price you’re charging, and customer demographics all determine which types of scents sell the best. Some customers prefer more-traditional scents, like barber shop and log cabin, while other customers prefer cologne-type scents like night owl and gun powder. But again, this will vary depending on your customers and even the season.

Will I need any type of sales permit?

Please check your respective state and local laws to determine if and what type of sales permit and/or tax certificate you may need to resell products.

How much do I charge for products?

That is entirely up to you. However, we recommend setting your price point at or around the same retail price we sell products for on our website.

How much money will I actually earn as a reseller?

This question is virtually impossible for us to answer, because it simply varies on so many factors. These factors include — the location where you’re selling products, how many product options you’re offering customers, how much you’re charging for each product, etc.

What we can guarantee you is that STAG offers some of the best profit margins in the industry, meaning you have the potential to earn significantly more money.

For example:

Let’s say you sell 30 bottles of beard oil for $15 each (which can easily be done at an all-day public event). As a reseller you only paid $6 per bottle (or less if buying in bulk) — that translates into a $270 profit. Of course your profit margins can be much higher if you’re charging more than $15 per bottle. Most of our resellers in retail venues sell our beard oils between a $15 and $20 price point.

You can also earn significantly more money if you are selling products in large quantities or to high-volume buyers.

How long does the application process take?

After submitting your Reseller Application, we’ll setup your online account and within 24 hours you’ll receive an email containing your username and a link to set your password.

(If you are a current STAG customer, your existing account will simply be upgraded to reseller status.)

What kind of discount do resellers receive?

STAG resellers receive a 60% discount and free shipping. Plus, we offer resellers the ability to buy products in bulk and receive an even greater discount.

For example, resellers pay $6 for a product that retails at $15. However, when purchasing products by the case, that price drops to just $4 per unit.

To assist resellers with paying for larger inventory orders, we offer Afterpay® as an option, which allows you to break up your order total into 4 interest-free payments.

To place an order, simply log into your online account and place your orders on this website as a regular customer would. However, the prices you see when logged in as a reseller will be 60% lower than retail prices.

Is there a minimum order I have to place?

Yes. We require that resellers purchase a minimum of $100.00 in product when ordering inventory. Shipping is included at no additional charge.

Am I required to sign any type of contract?

No. We simply require that you read and adhere to the terms and conditions specified in our Reseller Agreement.

How fast do you fill orders?

Most orders are shipped out the same day, or next day at the latest. Shipping times will vary based upon your geographical location within the United States.

Do you offer some type of starter kit for new resellers?

Yes. Once logged into our website as a reseller, you can view the various starter kits we offer to help get you up and running quickly. (Resellers are not required to purchase a starter kit.)

Although not required, we do suggest that new resellers purchase our Complete Sampler Kit, which includes a full-size sample of our entire product line at a highly discounted price — this allows you to better understand the specifics (packaging, size, weight, consistency, etc.) of each product and helps you decide which product(s) and/or scent(s) you think would be the best fit for you and your target customer base.

Do you provide any promotional materials?

Yes. Once logged in to our website as a reseller, you will see additional links where you can access marketing materials, apparel, and promotional accessories, as well as logo graphics you may download for print and digital use.